{"id":413,"date":"2013-12-28T08:58:56","date_gmt":"2013-12-27T23:58:56","guid":{"rendered":"http:\/\/www.finchproservices.com\/?p=413"},"modified":"2016-01-07T16:08:43","modified_gmt":"2016-01-07T07:08:43","slug":"increase-revenue-30-witout-raising-rates","status":"publish","type":"post","link":"https:\/\/n8finch2024.local\/increase-revenue-30-witout-raising-rates\/","title":{"rendered":"How to Increase Your Revenue by 30% (Witout Raising Your Rates)"},"content":{"rendered":"

I just finished a couple of projects for clients. This is always a good feeling. One of my strengths is “Acheiver”, which means I love (a-hem, LOVE) to get things done, checked off my list, wrapped up and put away. Normally, I jump right into the next thing without taking time to celebrate.<\/p>\n

This time, however, I decided it would be good to look back at some numbers. Since I track my time and revenue (among other things), I noticed two things:<\/p>\n

    \n
  1. I was getting faster at completing projects (yes!)<\/li>\n
  2. I had made more money than my client agreed to pay me (what?!)<\/li>\n<\/ol>\n

    How did #2 happen?!<\/p>\n

    <\/p>\n

    I’m magic… An alchemist…<\/p>\n

    Not really.<\/p>\n

    The increase in revenue was due in part to generosity (I received extra pay for going above and beyond the agreed terms), but in greater part was do to a strategy I have for adding revenue without discounting…<\/p>\n

    Using affiliate offers…<\/em><\/p>\n

    Not a Dirty Word (Anymore)<\/h2>\n

    Now, before you shrink away in disgust and call me a greasy salesman, let’s talk about\u00a0what<\/em>affiliate offers are.<\/p>\n

    Basically, if a vendor has an affiliate program, and they know that I am responsible for a sale of one of their products or services, if I am in their affiliate program, I get a commission.<\/p>\n

    Simple as that.<\/p>\n

    Affiliate marketing, especially online, has been associated with scams, snake oil and smoke and mirrors for a while now. However, the essence of ethical (affiliate) marketing is pairing a person’s wants or needs with a product or service that fits those needs.<\/p>\n

    For more on ethical affiliate marketing,\u00a0Mark Mason<\/a>\u00a0and\u00a0Pat Flynn<\/a>\u00a0are my go to resources.<\/em><\/p>\n

    Using Affiliate Offers to Increase Your Revenue<\/h2>\n

    When a client comes to me and needs a recommendation for hosting (something you\u00a0must have<\/em><\/strong>\u00a0if you want a site on the internet), I recommend\u00a0JustHost.com<\/a>\u00a0(not an affiliate link). I am an affiliate for JustHost, but I also use their services for this site, and have been very happy with their customer service, and I’m happy to recommend them.<\/p>\n

    When a client comes to me with a small budget and wants a beautiful site, I will most likely point them to a paid theme shop. Why? If they pay for a theme, they can get support with it (very<\/em>important). Also, if they find a theme they like, and I’m part of the affiliate program for that theme shop, I’ll get a commission.<\/p>\n

    So, when I use affiliate links, it’s because I can recommend a service I have used or know to be valuable of my clients, and I do it with 100% integrity. For example, on this site, if you see an “*” next to a link, it probably means it’s an affiliate link, which I’ll note at the bottom of the post.<\/p>\n

    In my last two projects, affiliate income helped me to increase my revenue by 30% on average. This did not increase the price of my services in any way for my clients, and it provided them with services and products they needed to move their sites forward.<\/p>\n

    Affiliate Offers Help You to “Niche Down”<\/h2>\n

    Almost as an afterthought, I realized that affiliate offers are also good for helping me niche down in the area of building and arranging websites.<\/p>\n

    It’s easy to go join an affiliate program for every little thing a client may want or need. However, this is bad because:<\/p>\n

      \n
    • too many offers spread your revenue potential too thin<\/li>\n
    • there’s no payout if you don’t have the minimum.<\/li>\n
    • this makes you more of a gatekeeper than a service provider (enter the slime…)<\/li>\n<\/ul>\n

      For me, the question is not “how can I get an affiliate offer for this product?”, but rather, “what products are consistently awesome for my clients that I can make them aware of?”<\/p>\n

      Find the best offer for your clients. It’s best for them and best for you. It also keeps you focused and not chasing the cash.<\/p>\n","protected":false},"excerpt":{"rendered":"

      I just finished a couple of projects for clients. This is always a good feeling. One of my strengths is “Acheiver”, which means I love (a-hem, LOVE) to get things done, checked off my list, wrapped up and put away. Normally, I jump right into the next thing without taking time to celebrate. This time, […]<\/p>\n","protected":false},"author":1,"featured_media":230,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","footnotes":""},"categories":[9,1],"tags":[],"yoast_head":"\nHow to Increase Your Revenue by 30% (Witout Raising Your Rates) | Nate Finch<\/title>\n<meta name=\"description\" content=\"How can you increase your revenue without raising your rates? Simple: affiliate programs.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/n8finch-site.site.strattic.io\/increase-revenue-30-witout-raising-rates\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Increase Your Revenue by 30% (Witout Raising Your Rates) | Nate Finch\" \/>\n<meta property=\"og:description\" content=\"How can you increase your revenue without raising your rates? 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