Why Yoast SEO Isn’t Enough to Increase Your Site’s Traffic

I’ve been doing some work for a client, helping her to get her e-commerce products SEO’d and understand a little better about the SEO landscape. She’s using the Yoast SEO plugin (a good choice!), but I want to make sure she (and now you!) know how she can not only make sure her site and products are optimized for search engines, but also what do doing going forward to increase her traffic.

TL;DR:

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